Alok announces dates and locations for his show

However, Rio de Janeiro is about to return to big shows with international projection, Alok announces dates and locations for his show.

After the presence of the Rolling Stones, Lenny Kravitz and Stevie Wonder, it is the Copacabana sands' turn to receive Alok, O Brazilian DJ and music producer most listened to in the world, on August 26th in a special and unprecedented show.

Thus, the event promises lots of music, innovative visuals and lighting made up of lights and lasers never seen before in Brazil.

It will, without a doubt, be the biggest show of his career.

The performance will celebrate the artist's birthday and the 100th anniversary of the iconic Copacabana Palace, Rio's historical and cultural heritage and considered one of the country's greatest symbols.

So follow more about Alok announces dates and locations for his show.

Event

Firstly, among other innovations, the event will promote an unprecedented clash between Alok's electronic music and Rio's samba.

Members of Rio de Janeiro's 12 specialized samba schools will take the stage for a special performance with DJs specially trained for the event.

“Working life always includes important events that become turning points in our lives.

This program will definitely be another career path for me.

Celebrating my birthday along with the centenary of the World Cup on one of the most famous beaches in the world made me proud and happy!

My team and I are 100% focused on making this show memorable and making history in the city” said Alok.

Free show

Similarly, the completely free show will be innovative and technological, opening a new pyramid-shaped stage with 360-degree views.

But it will be covered with LEDs of stunning definition, creating a visual experience designed by Abel Gomes, set designer and vice-president of creation at SRCOM.

“I thought of a stage that could radiate energy to the city. In the past, the geometry of the pyramids was seen as a portal that connected the cosmic energy of the cosmos at the very top and spread this power to everyone around it, creating an Egregore, a coalition of energy that spreads thoughts and feelings to another world”, explains Abel.

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However, the event is organized by SRCOM in partnership with Copacabana Palace and the Belmond hotel and sponsored by GWM Brasil, presenter of the show. Other sponsors will be announced soon.

“These presentations go down in history because we make them memorable and connect feelings and dreams. In SRCOM's 35-year history, we have carried out important events such as New Year's Eve in Copacabana, the largest in the world, always thinking about touching people's hearts. Now it will be no different”, says Nelson Adão, Director of Business and Projects at SRCOM.

Show Organization

At first Luis Fernando Guidorzi, head of marketing at GWM Brasil, highlights his commitment and collaboration with the famous Brazilian artist:

“We are always looking for partners that create a real relationship between the parties. We had this bond with Alok from the beginning because of the modernity and technology he brings to his music and also because of his lasting side, which, like us, wants to leave a legacy for society. The Show of the Century will be a special moment for Alok as GWM can't miss it, especially now that they will also be with us at the official presentation of Haval H6 at the Museum of Tomorrow, which will take place during sunrise. Finally, tomorrow will come. Hello, Tomorrow!”, he highlights.

According to Ulisses Marreiros, general manager of Copacabana Palace, this grand event is a way to honor the past and inspire the future of the city and consolidate it as one of the main event centers in the world in Brazil.

Hotel Copacabana Palace

 “In 2023, the Copa turns 100 years old and we couldn't be happier to end this celebration with the show of the century. The hotel is a icon of Rio de Janeiro and Brazil and it is an honor to be able to offer a historic spectacle for the city-state of Rio and tourists. This event represents the celebration of Copa’s legendary past and also marks the beginning of a new chapter that we are writing!”, celebrates Ulisses.

Ronnie Encosta, president of Riotur, highlights the importance of Salon Du Siècle for Rio de Janeiro: “Executing major events is Rio's vocation. Here we manage to bring together the most beautiful natural landscapes, hospitable and creative people, as well as vast experience in organizing the biggest parties in the world. world. The “Show of the century will become a landmark in the history of the city-state. We are prepared for this. Let’s solemnize life and vigorously resume major events,” said Ronnie Encosta, president of Riotur.

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